(Credit: Sarah Tew/CNET)
Armed with their new, yellow Nokia 920s, Microsoft head man Steve Ballmer and Nokia chief Stephen Elop are ready to challenge the two companies that have an 85 percent share of the smartphone market: Google (Android) and Apple (iOS).
Elop, the former head of Microsoft's business division, has bet big on Microsoft's new phone platform to revive Nokia, which has struggled to gain traction in the smartphone arena. In the second quarter of 2012, Nokia sold 10.2 million smartphones worldwide, which equates to a 6.6 percent share, down from 15.4 percent a year earlier, according to IDC. Android-based Samsung led the pack with a 32.6 percent share, followed by Apple with 16.9 percent share.
Elop and his former boss Ballmer were on stage in New York on Wednesday morning to introduce Nokia's and Microsoft's answer to the forthcoming iPhone 5, which makes its debut September 12, and the Android king, Samsung's Galaxy S3. "The Lumia 920 is the world's most innovative smartphone," Elop claimed during the product launch. However, he didn't announce carriers, availability, or pricing for the 920 at the launch event. Nokia's flagging stock was down more than 10 percent after the announcement.
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