(Credit: Hewlett-Packard)
Driven by the popularity of tablets, personal computers grabbed a new high in customer satisfaction in the September report from the American Customer Satisfaction Index.
Labeling desktops, laptops, and tablets all as personal computers, the ACSI gave the category a grade of 800 out of 1,000. That proved a 2.6 percent gain over the 78 score earned last year and in 2010. Though some may disagree with the tagging of tablets as PCs, the iPad and its brethren were partly responsible for the bump in satisfaction among computer buyers.
"The recent stall in demand for desktop PCs comes in conjunction with a surge of interest in small, mobile computers; in particular, devices that are ultrathin or lightweight," ACSI founder Claes Fornell said in a statement. "The current ACSI uptick for the industry at large is driven, in part, by the higher levels of customer satisfaction that tablets enjoy over desktops and laptops. As tablets gain market share, overall customer satisfaction with the PC industry picks up."
Why include tablets in the PC satisfaction survey? A spokeswoman for ACSI told CNET that the survey respondents were asked whether they had bought a PC in the last three years, and if so, what kind. When answering this question, consumers ... [Read more]
via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/ablILREVlg8/
No comments:
Post a Comment