(Credit: Samsung)
Samsung says the events leading up to the mistreatment of a pair of tech bloggers at IFA 2012 was a "misunderstanding" and apologized for the "undue hardship."
The electronics giant contacted some mobile-tech bloggers in India and offered to fly them to the tech conference, now under way in Berlin. After agreeing to attend the conference as a reporter, one of the bloggers -- Clinton Jeff of New Dehli -- says he was told he would be expected to wear a company uniform and man a booth, showing off Samsung products to members of the media. When he resisted, he says he was told that he would have to find his own way home.
In a statement, Samsung placed the blame on a coordinator for the Mob!lers tech blogger program and said it was never the company's intention to force bloggers to do any promotion: Samsung Mob!lers is a voluntary community of active Samsung mobile device users, who are offered the opportunity to participate in our marketing events across the world. At these events, all activities they undertake are on a voluntary basis. No activities are forced upon them. We regret there was a misunderstanding between the Samsung Mob!lers coordinators and the relevant blogger, as we understa... [Read more]
via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/WPy8GkFFulw/
No comments:
Post a Comment