Thursday, February 12, 2015

Bondage at the box office: All tied up in the Bible belt

A grey area for Christians

“I’M TRYING to persuade my boyfriend to go with me,” says Kylan, a waitress in Little Rock. “I don’t think he will, though.” At midnight on Valentine’s Day, American women (and their reluctant partners) will get their first chance to see “Fifty Shades of Grey”, a film adaptation of E.L. James’s novel about bondage. The book was a mega-hit, though critics hated it. “If Jane Austen (another bestselling female British author) came back to life and read this book, she would kill herself,” wrote one. The film is shaping up to do well, especially in the Bible belt.Cinemas in Little Rock say that almost every ticket for this weekend has already been sold. In Arkansas as a whole, tickets have sold 2.8 times as fast as Fandango, an online ticket seller, expected. In Mississippi, they are selling four times as fast. Moviegoers in West Virginia, Kentucky and Alabama are also gluttons for punishment. Sex shops in Arkansas are cashing in with discounts on domination gear and classes on bondage.This may seem odd. The South is known for great literature and stern religiosity. Why, then, are southern women so keen on a...



from The Economist: United States http://ift.tt/1KNT2ED

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