How Google Works. By Eric Schmidt and Jonathan Rosenberg. Grand Central Publishing; 286 pages; $30. John Murray; £25. Buy from Amazon.com, Amazon.co.ukAS A service, Google has become indispensable to people’s interactions online. As a business worth $400 billion after 16 years, its success has been breathtaking. Yet in terms of management, it has set up radically different ways of organising itself from those of traditional businesses. Few people have focused on this.Now two of Google’s architects have analysed what they think worked and why. Eric Schmidt, the current chairman and former chief executive (and also a board director of The Economist Group, this newspaper’s parent company), and Jonathan Rosenberg, a former senior manager, decrypt the firm’s methods for other business leaders to learn from.Most important is thinking extremely big—the “moonshot”, as it is called in Silicon Valley. Google’s leaders often have to wrest employees away from seeking a 10% improvement and towards finding one that is “10X” (that is, ten times better)—something that requires them to do things in an entirely new way, not just optimise what...
from The Economist: Books and arts http://www.economist.com/news/books-and-arts/21620056-search-giant-shares-some-its-business-methods-dont-be-modest?fsrc=rss|bar
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