2014: The Election that Changed India. By Rajdeep Sardesai. Penguin Viking; 372 pages; $20 and £16. Buy from Amazon.com, Amazon.co.ukWITH a couple of weeks to go in India’s recent election, a six-week marathon involving more than 800m registered voters in 28 states, strategists from the Bharatiya Janata Party (BJP) felt that their champion, Narendra Modi, needed something extra. Using more than 2,500 technicians, they launched a campaign of daily hologram shows. These brought Mr Modi, in shimmering 3D, live to 1,300 locations and an estimated 7m people over 12 days. Each daily showing cost millions, says Rajdeep Sardesai, a well-known Indian television journalist, in a new book about the election.Whether it has changed the country is not yet clear. But the campaign was unprecedented, not least for the exorbitant sums spent by the BJP. This helped the Hindu nationalist...
from The Economist: Books and arts http://ift.tt/1xVW3Oh
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