The Amazon reviewer is mightier than the pen.
(Credit: Bic)
Sometimes the world takes an unfortunate sidestep in the long journey for women's equality. Bic, maker of pens and lighters, just stubbed its toe with Bic for Her, a misguided attempt at making pens appeal to the womanly masses.
Strong enough for a man, but made for a lady. (Click to enlarge.)
(Credit: Bic)
The pens come in vibrant shades of pink and purple with a grip that is "designed to fit comfortably in a woman's hand."
There could have been an outpouring of distaste for this marketing attempt gone awry, but instead Amazon reviewers have rushed to the rescue, pouring out reviews on par with the famous Tuscan Whole Milk, 1 Gallon incident.
The whole Bic for Her phenomenon can be summed up in one review headline from Rachel Parris: "I thought it was a kitten, then some words came out! wonderful!"
By creating Bi... [Read more]
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