Monday, August 13, 2012

Apple study: Android buyers wanted to stand by their carrier


SAN JOSE, Calif. -- According to Apple's internal research data, the top reason U.S. phone shoppers bought an Android device instead of an iPhone was to stick with their carrier.


The internal study, which covers just the U.S. market, was published by Apple internally in January 2011, and brought out by Samsung as evidence today.


Forty-eight percent of those surveyed in 2010 -- less than 3 years after the introduction of the first iPhone and well into Google's Android era -- said they bought an Android device because they "wanted to stay with (their) current wireless provider."


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Following up were the 36 percent who said they "trusted the Google brand," and 30 percent who said they liked bigger screens.


Samsung brought out the evidence to highlight some reasons people bought its smartphones that are distinct from Apple's claim that customers simply confused them with the iPhone -- a common charge levied by Apple in its suit against... [Read more]



via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/3VfHK5Ridlo/


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