Monday, August 27, 2012

Before Huawei can win the U.S., it needs to improve its phones


The Ascend P1has Huawei's best design yet, but it still needs work.


(Credit: Josh Miller/CNET)

Huawei is a Chinese smartphone and infrastructure manufacturer with heaps of ambition and just as much to prove.


U.S. executives, speaking at a variety of mobile conferences, have boldly shared Huawei's vision to be a top 5 vendor in three years (they have two more to go to hit that mark.) Before that happens, Huawei must also quell the U.S. government's suspicion that the Shenzen company has economic espionage in mind.


Even beyond the pressure to gain the U.S.'s political confidence and enter lucrative business deals, Huawei isn't in any shape yet to win over consumers.


Better handsets are a must Huawei knows that it has a ways to go in the clutch U.S. market. Part of the fight is building better phones. Huawei's U.S. handsets are typically low-end or midrange Android smartphones, and Huawei's strongest partners are tier-two carriers like MetroPCS, a no-contract carrier that sells devices at full retail prices. As such, Huawei needs to keep material costs down and specs low in order for the carrier to offer the unsubsidized phone for an affordab... [Read more]



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