Crowdwire looks at politics via lens of social media, branding

Crowdwire looks at political and other brands on social media.

The screen grab above is from The Crowdwire, a new, noncommercial project that among other things looks at the success of the political campaigns in regard to branding and social media.

As you can see, in this snapshot for the period July 16 to August 15 the brand of President Barack Obama and his Republican challenger, Mitt Romney, figure in the top three most-discussed brands on social media (I was surprised to see that the Batman movie came in only at fourth place considering the fact that the Colorado shootings took place July 20).

The Crowdwire (@TheCrowdwire on Twitter), a project of social-TV analytics company Bluefin Labs, set out to "decode the social signals of politics and culture." Here's an explanation of what the folks there found:

Using Bluefin's analytical tools, we pitted Brand Romney and Brand Obama against about 600 of the largest consumer brands. Though brands are just a part of the social discussion, they're a handy gauge of how the candidates are faring in the quest for attention. So far in social media, they're doing very well. In the last month, Obama was the most talked-about brand, with 6.9 million public social comments. At No. 2 was the iPhone, with 6.1 million comments. And Mitt Romney was at No. 3, wi... [Read more]



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