Wednesday, August 22, 2012

MetroPCS honcho: We're no 'Podunk' business


MetroPCS President Thomas Keys looks on as the company unveils its product lineup for the second half.


(Credit: Roger Cheng/CNET)

MetroPCS President Thomas Keys has spent a considerable amount of time and energy building up the reputation of the prepaid carrier as a legitimate player in the wireless industry.


So he could only shrug and make light of the fact that one of his key executives described the company as "Podunk" and "the hair on the tail that wags the dog" in a recent meeting with analysts and reporters.


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But it's that exact image that MetroPCS wants to shed as it moves from a "fast-follower" to a company leading the wireless pack -- even if it's by a few hours. The transformation is vital to the company's attempt to improve its visibility and remain relevant i... [Read more]



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