(Credit: Microsoft)
You're always supposed to notice when your lover has had her hair done.
You're not merely supposed to notice. You're supposed to comment. At the very minimum, with: "You've done something different with your hair, haven't you?"
It's supposed to be the same when a company changes its logo. "Ooh," you should coo. "You're looking younger, fitter, more startling."
And yet as Microsoft unveiled its new logo today, one had the feeling that the company had been to the hairdresser, and then merely asked for a trim.
Yes, it's a welcome change from the blocky italic that leaned into you like a henchman and gruffed: "You'll buy my product, whether you like it or not."
Yes, it suggests that the company wants you to see it as more human, more modern and more willing to be welcoming.
And yet my own impression was that there is still something a little too cold, a little too calculated about this new design -- the first in 25 years.
However, I don't trust myself too much, so I contacted one of the world's most prominent designers. We've worked together before and -- on condition that I could use her words, but not her name -- she bared her feelings.
She has no affiliation with Apple or Microsoft. But designers tend to have strong feelings. These were some of hers.[Read more]
via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/53sjdQsQ4TU/
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