Thursday, August 23, 2012

One consumer in five uses the Web via TV -- survey


(Credit: Samsung)

Televisions were once a reprieve from the online world. Now they're turning into just another way to stay connected.


In a new study published today, research firm NPD revealed that 18 percent of consumers across 14 countries, including the U.S. and U.K., access Web-based services and media from their televisions. That figure includes both people connecting to the Web from their televisions, as well as through set-top boxes hooked up to their sets.


NPD found that 25 percent of consumers who view online services from their televisions do so "several times a week."


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