SAN JOSE, Calif. -- Despite numerous pieces of evidence suggesting Samsung eyed Apple's software in the creation of its devices, a new internal memo shows that some inside the company warned designers against mimicking the iPhone too slavishly.
Near the tail end of cross examining Terry Musika, the accountant Apple hired to estimate the $2.5 billion damages figure in the case, Samsung brought out an e-mail thread from one of its own top designers, Sungsik Lee.
The e-mail, sent on March 2, 2010, and addressed to the company's "UX (user experience) executives," makes the case that designers should take "lessons" from Apple's iPhone, but not make something identical.
"At the Lismore critique meeting yesterday, CEO Gee Sung Choi strongly pointed out Samsung's (user experience) mindset of 'clinging to the past generation'," a translated version of Lee's e-mail reads. "Of course this must be distinguished from saying that we should do something simply because the iPhone did it that way, but (Choi) told us to make judgements based on user convenience, rather than through logical reasoning."
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