(Credit: Wrapp)
Wrapp, the Facebook app that lets people give freebie gift cards to their friends, is hoping to gain traction with back-to-school shoppers.
The company, which is shaking up e-commerce on Facebook, continues to grow, bringing some more big name-brands to attract new gifters, the company announced today. These brands include Dockers, Levis, Office Depot, Rovio's Angry Birds online shop, Zappos and Roots.
Wrapp's business model combines targeted marketing with social metrics. As CNET wrote earlier this year:
"Wrapp will look at the person you're thinking of, figure out where they are and how valuable they are to the Wrapp partners, and display for you a number of potential gift card option. For example, if you're looking at getting something for your fashionable girlfriend, you might see a $10 gift card from H&M you can give her -- at no cost to you," Rafe Needleman wrote for CNET.
"You can add on to the gift card value (and you'd better, you lout), to give her $100 (at a $90 cost). Or you can just cheap out and go for the freebie. Either way, H&M gets a good potential customer into the store, and for a very reasonable ... [Read more]
via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/C0KGysbLvH4/
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