Facebook's new payment method, thanks to Bango.
(Credit: Bango)
Facebook now supports mobile payments through carriers, thanks to a partnership with Bango.
The mobile payments company announced its Facebook partnership earlier today, saying that folks who use the social network's mobile app can now purchase digital goods through carrier billing. Users will be asked to confirm a purchase, and then the charge will show up on their carrier bills, according to Bango.
Bango's payment service is available only in the U.S., U.K., and Germany at the moment. The company promises to make it available elsewhere in the coming months.
By going with Bango, Facebook might increase its chances of getting mobile customers to buy products. According to Bango, 77 percent of those who click "buy" on a digital good and use the Bango platform will actually complete the purchase. In traditional carrier billing models, that conversion rate is closer to 40 percent, Bango claims.
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via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/Q4PgcKEhsZQ/
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