Tuesday, September 11, 2012

Global TV shipments down again as Samsung dominates


Panasonic had a rough second quarter.


(Credit: Panasonic)

The television market struggled through its second-consecutive down quarter this year, new data from NPD DisplaySearch has revealed.


The research firm reported today that total TV shipments worldwide hit 51.6 million, down 8 percent compared to the same period last year. LCDs once again dominated the space with 85.5 percent market share and 44.1 million shipments. Cathode ray tube (CRT) televisions came in second place with 8.4 percent share and 4.3 million shipments. Plasmas could only muster the third-place spot with 6.1 percent share and 3.2 million shipments.


So, what's happening? According to NPD DisplaySearch, the marketwide decline is due to a host of factors, including "worsening economic conditions worldwide and slower price erosion, which both affect consumer demand." In other words, economic conditions are prompting consumers to think twice about buying televisions, and prices are still too high for their liking.


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