Tim Cook on how well Apple products work together in a "solution."
(Credit: James Martin/CNET)
Apple's iPhone 5 launch with new iPods and an iTunes overhaul highlights the new era at the company that revolves around incremental updates, design prowess, and control of an entire user experience. But something is missing: the Steve Jobs reality distortion field.
Jobs' showmanship was brilliant. He could take an incremental update -- or a feature that has been seen somewhere else before -- and make you think it was brilliant, amazing, and beautiful. I knew it was a game, but it was one I played willingly. I'm going through Apple keynote withdrawal.
Now I'm beginning to wonder if Amazon does better Apple keynotes than Apple does. This riff isn't a knock on Apple per se, but discipline is lacking. First, Apple saw most of its iPhone 5 features leaked ahead of time. Then, there's a question of editing. Would Jobs have combined an iPhone 5, iPod, and iTunes revamp, which happens to resemble Microsoft's Zune service, in one shindig?
Apple's iPhone 5 event
- Apple out to prove it's still king
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