(Credit: Image composite by Joe Aimonetti)
T-Mobile USA badly wants to be known as an iPhone carrier, even if it doesn't actually sell the iPhone.
The nation's fourth-largest national carrier, and one of the few that doesn't offer Apple's smash-hit product, plans a big campaign to get iPhone users to switch over to its less-expensive service plans.
T-Mobile has long quietly welcomed unlocked iPhones, but it soon plans to dispense with the subtlety. Under a campaign titled, "Unlocked & Unlimited," the carrier plans to start carrying unlocked iPhones in its stores for demonstration purposes, air national commercials inviting unlocked iPhone users into its stores, and even plans to launch a few of its own iPhone apps to improve the "T-Mobile iPhone" experience.
"We're seeing customers increasingly asking for more choice," Harry Thomas, director of marketing at T-Mobile, told CNET. "We do think we have a big opportunity to sell people who are already have [an iPhone]."
More than a million iPhones currently run on T-Mobile's network.
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via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/XkOxuw5RmUc/
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