Facebook expects its mobile efforts to "make a lot more money than we make on desktop," CEO Mark Zuckerberg told the audience at TechCrunch Disrupt today.
In his first comments since Facebook's initial public offering, the Facebook founder said the company's performance on mobile devices has been underestimated. In the past six months, the company has begun inserting ads into the mobile news feed, announced a significant integration with Apple devices, and improved its application for iOS devices.
"One of the main things that I think is misunderstood is how fundamentally good it is on a bunch of different levels," Zuckerberg said of Facebook's approach to mobile.
But mobile has also been the cause of Facebook's biggest strategic mistake, he said: betting that apps built in HTML 5 would perform better than natively written apps. Two years ago, Facebook decided to build all of its mobile apps in HTML 5, an effort known as "FaceWeb." But after six to eight months of building, and four months of monitoring its performance, the company reluctantly concluded that HTML 5 apps did not perform strongly enough.
"I think the biggest mistake we made as a company was betting took much on HTML 5 as opposed to native," he said.
The company then re-focused around building native apps, culminating in the release of the new iOS app next month. A new Android app is now in development, he said.
Mobile users spend more time inside the app and ... [Read more]
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