Hulu Plus recently made its way to the Apple TV.
(Credit: Jason Cipriani/CNET)
Hulu has found itself in some legal hot water over a law that was enacted long before its business model was even conceived.
According to the New York Times, Hulu has been hit with a lawsuit filed in a California federal court over claims that it violates the 1988 law, the Video Privacy Protection Act. The Times, which obtained the court documents, says that unidentified plaintiffs have called on the law in their suit, charging Hulu with violating their privacy by allegedly sharing their viewing history with advertisers.
Although it's not often cited nowadays, the Video Privacy Protection Act was designed to safeguard consumer rental records. Under the statute, rental companies are not allowed to share with any other parties what a person rents. Although the law initially centered on in-store rentals, Judge Laurel Beeler said on Friday that the law allows for "new technologies for prerecorded content" to be covered, effectively putting Hulu in its crosshairs, according to the Times.
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