While it's easy to look at the overwhelmingly pro-Apple verdict handed down by a San Jose, Calif. jury last month as damaging to Samsung's image, a new survey suggests that's not the case.
According to the results of a new survey put out by polling firm YouGov, Samsung has had a big comeback in the past two weeks, and actually managed to surpass Apple in the firm's proprietary "buzz score" rating among both early technology adopters and those in the 18-34 age group.
The methodology behind the numbers asks people if they have "heard anything about the brand in the last two weeks, through advertising, news or by word of mouth," then answer whether it was positive or negative. The firm then turns that score into a number between 100 to -100 (-100 is completely negative, and 100 is completely positive). Points are assigned by "subtracting negative feedback from positive."
Here's what that looks like for "early technology adopters":
(Credit: YouGov)
And for 18-34 year olds:
(Credit: YouGov)
Per YouGov, that data comes from online surveys of about 5,000 people each day in the U.S.
On August 24, Apple was given a sweeping verdict against Sam... [Read more]
via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/oNrcoiGrU0I/
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