A screenshot from the an app that streamed the 2012 Olympics using Adobe technology.
(Credit: Adobe)
The Olympics broke new ground for a movement pushing consumers to watch TV streamed from every device possible -- the sports event shepherded more than 7 million households into streaming TV feeds from Web sites and mobile apps, Adobe Systems announced today.
And it's just the beginning, Adobe's executives said.
The software company is at the center of a TV watching revolution of sorts, aimed at regaining the customers the TV industry lost to Web-streaming services such as Netflix. This means people who subscribe to any major network, including Fox, ESPN, CNN, TNT, MTV, or Disney, can watch channels live from just about anywhere.
"We think that TV everywhere is really just starting to be a reality and delivering on this process of changing the TV business model and the way people consume TV online," said Campbell Foster, director of product marketing for Adobe.
The company's authentification product Adobe Pass supports more than 40 sites and mobile apps and is integrated with more than 150 cable and satellite operators. This means about 98 percent of all U.S. households now have access to the s... [Read more]
via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/mKCT8Q76E8g/
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