Wednesday, August 29, 2012

At $249, the iPad Mini would be hard to stop, says analyst


iPad Mini mockup (front).


(Credit: 9to5Mac)

Will Apple lowball the iPad Mini? That's a crucial question for competitors staring down the barrel of a smaller Apple tablet, an analyst told CNET.


The answer comes down to whether Apple wants to "crush the opposition" or just maintain dominance, said Rhoda Alexander, an analyst at IHS iSuppli. "And the price point would be how they do that," she said.


While a $299 price tag "would sit in a more comfortable place as far as a profit," Alexander believes Apple could go as low as $249 for an entry level model.


At the high end, $349 is price Alexander often hears. That model would come with 4G LTE.


And it's probably not a stretch to say that Google is already anticipating the imminent arrival of the iPad Mini in the U.S. Ads for the $199 Nexus 7 tablet are everywhere these days, including Google's usually-pristine search page.


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