Microsoft is making a "strategic investment" of an undisclosed size in social-media vendor Klout, company officials announced on its Bing Community blog.
On Bing, Microsoft is going to display Klout data -- including a person's Klout score and topics they are "influential" about -- on the new Bing Sidebar pane for those users who can and want to see this information. And on Klout, "highlights from Bing will begin surfacing in the 'moments' section of some people's Klout profiles," a Microsoft spokesperson said.
This new partnership is related to Microsoft's ongoing work to integrate social-search results into its Bing search engine via the sidebar panel, the same way that it does with Quora and foursquare.
Your reaction to this news probably indicates a lot of things about you. (I know it does of me.)
If you're living in the Silicon Valley area and/or are someone who thinks your Klout score really matters, you probably are thinking: "Wow, Microsoft!" If you're a jaded non-Bubble-dwelling person like me, you might be thinking something more like "Wow, Microsoft?"
As one of my Twitter chums joked today, my Klout score on Microsoft -- which I truly don'... [Read more]
via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/je_plPhdl5g/
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