Example of mobile advertising.
(Credit: Respond)
The general thought in the tech world is that mobile ads are something companies should be intensively focusing on -- since it could be a good source of revenue.
But, are these ads resonating with users?
A new study shows that most smartphone owners admit to not remembering mobile ads, according to The Next Web.
In the study, which was conducted by ad solution company Azullo, 1,014 U.K. smartphone owners were asked if they could remember an advertisement they'd seen on their device in the last six months. Only 21 percent said yes.
What's more, when Azullo asked respondents if they could recall any brands, products, or services in displayed ads, 53 percent of the people said no. It didn't get much better from there. Of those who did remember an ad, only 14 percent said it made them want to buy what was displayed.
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via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/hlygUnuZGkc/
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