Shopping on mobile devices has become a $20 billion business, according to a mobile spending study released today by Javelin Strategy and Research.
The report, based on three online surveys of mobile phone owners and a survey of mobile device owners, found that consumers spent more than $20.7 billion over the past year while shopping on mobile devices -- with $5 billion of that spent through tablets.
The firm said the popularity of shopping on tablets will double within the next three years. The larger handheld devices have bigger screens than their smartphone counterparts, making it more comfortable for shoppers to hit the checkout button. Based on the surveys, consumers spent an average of $10 more per purchase using a tablet versus a mobile device.
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Mary Monahan, executive vice president and research director of mobile at Javelin, said... [Read more]
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