Friday, September 28, 2012

Moo goes wireless with NFC-enabled business cards


Moo's NFC-enabled business card, in beta testing now and set to go on sale in early 2013.


(Credit: Moo )

Moo, a company that specializes in elaborate business cards, has announced it will sell NFC-enabled cards that can be programmed to share data wirelessly with smartphones.


The idea is kind of like encoding data in the checkered grids known as QR codes, which phone cameras can scan to extract contact information. Near-field communications (NFC) uses small chips with labyrinthine antennas that activate and transmit stored data when hit with a radio signal from a smartphone or other NFC reader.


That means, if all goes according to Moo's plan, tapping an NFC card against an NFC-equipped smartphone would transfer contact information or other data without any need for typing or scanning. Of course, many phones, including Apple's new iPhone 5, don't have NFC.


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